JAMMU: Jammu Motor Vehicles LLP, an authorised dealership of Mahindra & Mahindra, on Friday launched three new vehicles — the Thar OG, XUV 3XO REVX EDGE and XUV 3XO EV — at its BC Road, Rehari showroom in Jammu, expanding the company’s SUV and electric vehicle portfolio in the region.
The vehicles were unveiled by Sat Sharma, President of the Bharatiya Janata Party (BJP), Jammu and Kashmir, in the presence of Swatantar Aggarwal, Chairman of the Aggarwal Group; Vineet Aggarwal; Nitin Aggarwal; other directors and family members of the group; representatives of banks and non-banking financial companies (NBFCs); customers and dealership staff.
The Thar OG has been launched at a starting price of ₹10.32 lakh (ex-showroom), while the XUV 3XO REVX EDGE starts at ₹9.39 lakh. Deliveries of the Thar OG are scheduled to begin on October 11, 2026.
Speaking on the occasion, Vineet Aggarwal, Managing Partner of Jammu Motor Vehicles LLP, said the Thar had evolved into one of India’s most successful lifestyle SUV brands, with more than four lakh customers.
He said the Thar OG builds on the legacy of the three-door Thar introduced in 2020, with improvements in ride comfort, handling, off-road capability and safety. Key features include the M_Glyde 4G platform, revised suspension technology, electric power steering, an electronic locking differential and terrain modes for mud, sand and snow.
The SUV also features redesigned LED lighting, new alloy wheels, updated interior elements and two new colour options — Artemis Silver and Jeans Blue. Safety equipment includes six airbags, four-disc brakes, electronic stability control and front parking sensors.
XUV 3XO REVX EDGE brings premium features within reach
The newly introduced XUV 3XO REVX EDGE aims to make premium features accessible to a wider range of customers. The model offers a panoramic sunroof, a 26.03-cm HD infotainment system with Android Auto and Apple CarPlay, cruise control, leatherette seats and a rear-view camera.
The variant will be available with 1.2-litre turbo-petrol and 1.5-litre turbo-diesel engine options, with multiple manual and automatic transmission choices across the range.
Vineet Aggarwal also highlighted the XUV 3XO’s sales performance, stating that the model had crossed 2.5 lakh units in sales in less than two-and-a-half years.
XUV 3XO EV targets urban electric mobility
The XUV 3XO EV was also unveiled as Mahindra’s latest electric SUV offering, combining connected technology, performance and safety features.
The vehicle is equipped with a 39.4-kWh battery, delivering a claimed real-world range of approximately 280 km. Its electric motor produces 110 kW (150 PS) of power and 310 Nm of torque, enabling acceleration from 0 to 100 km/h in 8.3 seconds.
According to the company, the EV can charge from 0 to 80 per cent in approximately 50 minutes using a 50-kW DC fast charger. Features include twin 26.03-cm screens, a Harman/Kardon seven-speaker audio system with Dolby Atmos, advanced driver assistance systems (ADAS), a 360-degree camera, wireless smartphone connectivity and more than 80 connected-car features.
The vehicle also comes with six airbags, electronic stability control, tyre pressure monitoring, ISOFIX child-seat anchors and other safety features.
Dealership expands footprint across Jammu province
Vineet Aggarwal said Jammu Motor Mahindra had established a wide network across Jammu province, with passenger vehicle showrooms at BC Road-Rehari, Kunjwani, Poonch, Reasi, Banihal and Kishtwar. The dealership also offers in-house finance and used-car exchange facilities.
The company’s commercial vehicle network includes outlets at Kunjwani, Mishriwala, Poonch, Reasi and Kishtwar, while its last-mile mobility portfolio is available at Kunjwani, Digiana, Poonch and Kishtwar.
He added that the dealership operates a workshop and body shop in the Industrial Area, Gangyal, Jammu, supported by trained personnel and modern diagnostic equipment. Additional workshops have been opened at Muthi, Poonch and Kishtwar.
Sat Sharma highlights innovation and sustainable mobility
Addressing the gathering, Sat Sharma congratulated Mahindra & Mahindra, Jammu Motor Mahindra and the Aggarwal Group on the launches, describing the three vehicles as reflecting innovation, customer trust and changing mobility needs.
He said the Thar OG represented the spirit of adventure and resilience, while the XUV 3XO REVX EDGE would make premium automotive features more accessible. He also highlighted the XUV 3XO EV’s potential to contribute to cleaner and more sustainable transportation.
Sharma commended the Aggarwal Group for expanding its presence across the region and said such initiatives could support employment, entrepreneurship, connectivity and local economic growth.
The event concluded with Nitin Aggarwal, Partner at Jammu Motor Mahindra, thanking the chief guest and other attendees. He reaffirmed the dealership’s commitment to providing quality customer service and strengthening its presence across Jammu province.
