JAMMU: FICCI FLO Jammu, Kashmir & Ladakh (JKL), in collaboration with Luxuries of Kashmir, hosted the fourth edition of its flagship lifestyle exhibition, Vibrant Verve Season 4, at KC Regalia, Jammu, on Saturday, bringing together 45 exhibitors from across the country.
Curated as a special Rakhi Edit, the exhibition featured fashion, lifestyle products, handicrafts, gifting options, homegrown brands and festive merchandise.
The event continued FICCI FLO JKL’s focus on entrepreneurship and social impact by providing women entrepreneurs, artisans, Self-Help Groups (SHGs) and emerging businesses a platform to showcase their products, gain visibility, access new markets and establish business linkages.
A major highlight of the fourth edition was an Amazon onboarding initiative, aimed at enabling participating entrepreneurs to explore digital commerce and expand their reach beyond physical markets.
NABARD, Unnati Stores and SHGs from Samba also participated in the exhibition, bringing grassroots and women-led enterprises into the broader lifestyle marketplace.
The exhibition was inaugurated by Babila Rakwal, Commissioner/Secretary, Science and Technology Department, Government of J&K, as Chief Guest.
Shinei Sharma, Regional President, AWWA, Northern Command, and Ansuya Jamwal, Additional District Magistrate, Jammu, were also present along with other dignitaries and guests.
FICCI FLO JKL also continued its association with AWWA, with dedicated AWWA stalls forming part of the exhibition.
Speaking on the occasion, Varsha Bansal, Chairperson, FICCI FLO JKL, said Vibrant Verve had grown beyond the concept of a conventional lifestyle exhibition.
“Vibrant Verve has always been about more than a lifestyle exhibition. With Season 4, we wanted to bring together celebration, commerce and social impact,” she said.
Bansal said collaborations with Amazon, NABARD, Unnati Stores, SHGs from Samba and AWWA were aimed at creating greater visibility, access and opportunities for women-led enterprises.
MSME Approval for Third Consecutive Year
Another major milestone for Vibrant Verve Season 4 was its approval under the MSME Procurement and Marketing Support (PMS) Scheme for the third consecutive year.
The approval was described as a significant recognition of the platform’s role in supporting MSMEs, artisans and entrepreneurs by facilitating product visibility, market access and business opportunities.
Varuna Anand, National Initiative Head – Textiles & Handicrafts, said the third consecutive approval reflected the consistency, relevance and growing impact of the exhibition.
“For MSMEs, artisans and women-led enterprises, platforms such as Vibrant Verve go beyond showcasing products—they create meaningful opportunities for visibility, market access, networking and sustainable business growth,” she said.
Anand said the platform was aimed at encouraging women entrepreneurs to explore new markets, utilise government support mechanisms and expand their enterprises.
The exhibition was supported by the FICCI FLO JKL core team, including Ritu Singh Kuvrani, National Initiative Head – Visual Arts; Ruchika Gupta, Past Chairperson; Aarti Chowdhary, Immediate Past Chairperson; Rupika Sahai, Senior Vice Chairperson; Sona Mehta, Vice Chairperson; Shipra Agarwal, Treasurer; Pooja Dewan, Secretary; Tanisha Palan, Joint Treasurer; and Deepti Gandotra, Joint Secretary.
With its emphasis on women’s entrepreneurship, market access, local enterprise and social impact, FICCI FLO JKL said Vibrant Verve continues to strengthen its position as a platform connecting Jammu with entrepreneurs, artisans and brands from across India.
