MUMBAI: Jio Financial Services Limited (JFSL) has launched a special festive campaign, “Jio Gold 24K Days,” allowing customers to invest in gold starting from as little as ₹10.
Under the limited-period offer, customers will receive a 2% gold bonus and stand a chance to win prizes worth ₹10 lakh on purchases made during Dhanteras and Diwali.
As part of the scheme, users buying digital gold worth ₹2,000 or more between October 18 and 23, 2025, via the JioFinance or MyJio apps, will receive an additional 2% gold credited to their digital gold wallet within 72 hours.
Those purchasing ₹20,000 or more will also qualify for the Jio Gold Mega Prize Draw, featuring rewards such as smartphones, televisions, gold coins, mixer grinders, and gift vouchers. Winners will be announced on October 27, 2025, via email and SMS.
Highlighting the platform’s ease of use, JioFinance said customers can securely buy 24K pure digital gold without visiting a store, ensuring a paperless and convenient investment experience accessible from anywhere.
A Reserve Bank of India (RBI)-registered Core Investment Company, Jio Financial Services operates a comprehensive digital financial ecosystem through its subsidiaries — Jio Credit, Jio Insurance Broking, Jio Payment Solutions, and Jio Payments Bank. The company also has joint ventures with BlackRock for asset and wealth management and with Allianz Group for insurance and reinsurance initiatives, pending regulatory approvals.
JFSL said the initiative reflects its mission to promote financial inclusion through a digital-first model, enabling users to borrow, transact, save, and invest seamlessly via the JioFinance app.
At the time of filing this report, the price of 24K gold stood at ₹131,950 per 10 grams.
