MUMBAI: Fashion Factory has announced the return of its Black Weekend Sale, offering shoppers a chance to refresh their wardrobes with a Buy 1 Get 2 FREE offer across stores nationwide.
The sale will run from May 27 to May 31 at Fashion Factory stores across India and will feature deals on a wide range of apparel categories including office wear, casual wear, party wear, denims, shirts, trousers, T-shirts and women’s ethnic wear.
The sale will include products from leading fashion brands such as Lee Cooper, Louis Philippe, Park Avenue, John Players, Killer, Peter England, Colors and Duke among others.
To add to the campaign, Fashion Factory has introduced the “Black Pass”, an exclusive access feature allowing customers to enter the sale before it opens to the general public.
According to the company, shoppers can unlock the Black Pass by giving a missed call on 9321661199, enabling them to gain early access to the sale.
Built around the campaign theme “Deals so big, we can’t reveal them to everyone,” the Black Weekend Sale aims to create excitement, exclusivity and high engagement among fashion shoppers.
The company said social media influencers across cities and digital platforms will promote the campaign through bold shopping bags and placards carrying intriguing messages encouraging consumers to unlock their Black Pass.
Fashion Factory said the Black Weekend Sale is aimed at offering value-driven shopping opportunities with leading fashion brands, large-scale discounts and early-access benefits for customers across the country.
