MUMBAI: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, has announced Bollywood legend Amitabh Bachchan as the brand ambassador for its packaged drinking water brand Campa Sure.
The partnership brings together two iconic Indian names, further strengthening consumer confidence in the brand’s mission to make safe drinking water affordable and accessible across the country.
Since acquiring Campa Cola in 2022 and relaunching it in 2023, RCPL has revitalized the heritage brand and expanded its beverages portfolio to include soft drinks, energy drinks, juices and packaged drinking water under the Campa label.
Welcoming the association, Ketan Mody, Executive Director, RCPL, said that both Amitabh Bachchan and Campa represent trust, authenticity and excellence, making the collaboration especially meaningful. He emphasized that Campa Sure is committed to providing clean, safe drinking water at highly competitive prices to consumers nationwide.
Expressing his happiness over the association, Amitabh Bachchan said he was pleased to be part of Campa Sure’s initiative to improve access to clean drinking water for every Indian.
Campa Sure is available in multiple size options — 250 ml to 20 litres — catering to diverse consumer needs, and undergoes a multi-step purification process to ensure quality and purity. Backed by the reliability of Reliance and the Campa legacy, the brand aims to “democratize” safe hydration across India.
RCPL continues to focus on developing value-driven consumer products that blend quality, accessibility and affordability while strengthening its presence in India’s fast-growing FMCG and beverages market.
