JAMMU: As part of the ongoing “Swachh Republic Day” campaign, the Jammu Municipal Corporation (JMC) on Monday carried out an anti-defacement drive in the Parade area to promote cleanliness and civic responsibility ahead of the Republic Day celebrations.
The campaign is being implemented under the guidance of Commissioner Secretary, Housing and Urban Development Department (HUDD), Mandeep Kour.
During the drive, school students actively participated by removing posters and unauthorised publicity material pasted on public walls, symbolising community involvement and youth engagement in cleanliness initiatives. The activity was conducted in the presence of Dr. Devansh Yadav, Commissioner, JMC, who appreciated the enthusiasm of the students and emphasised the need to maintain clean and defacement-free public spaces.
Following the removal of posters, the walls were thoroughly cleaned and freshly painted, restoring the area’s aesthetic appeal and reinforcing the message of cleanliness and responsible public behaviour.
Joint Commissioner Revenue and Enforcement Subah Mehta, Deputy Commissioner North Sanjay Badyal, Dr. Priyanka Malhotra, along with other senior officers and officials of the Jammu Municipal Corporation, were present on the occasion. They reiterated that strict action will continue against defacement of public property and appealed to citizens to cooperate with JMC in keeping the city clean and beautiful.
The Swachh Republic Day campaign is being conducted across various parts of Jammu, focusing on sanitation, anti-encroachment, anti-defacement drives and public awareness, to ensure a clean and dignified environment for the Republic Day celebrations.

