MUMBAI: Tira, Reliance Retail’s omnichannel beauty platform, has strengthened its international portfolio with the exclusive India launch of South Korean makeup brand Hince. The brand will be available only on Tira, both online and across its physical stores.
Hince is recognised for its sleek, minimalist aesthetic and effortless formulations that highlight natural beauty. Rooted in the idea of “mood-narrative makeup,” the brand focuses on sensorial textures and refined shades that encourage everyday self-expression without heavy coverage.
Indian shoppers can now access Hince’s popular products on Tira, including the Raw Glow Dewy Ball — a multi-use balm for a fresh, luminous finish — and the Raw Glow Gel Tint, known for its sheer, buildable colour and dewy look. The curated collection brings Hince’s signature skin-like, modern Korean makeup style to India.
With this launch, Tira continues to expand its roster of exclusive international beauty brands, offering Indian consumers seamless discovery and purchase through its integrated online and offline ecosystem.
