JAMMU: Fairdeal Group, Jammu and Kashmir’s leading Tata Motors dealership network, unveiled the Tata Sierra #DARK and the all-new Tata Aeris at Fairdeal Motors, Kunjwani, and Fairdeal AutoMotors, Toph Sherkhania.
The unveiling ceremony was attended by Chief Guest Dr Arun Kumar Manhas (JKAS), Director of Industries and Commerce, Jammu, along with Fairdeal Group Managing Director Saleem Bakshi, Directors Farhan Bakshi, Rohit Gandotra, Mohit Gandotra and Ritvik Gandotra. Narinder Kaushal, CEO–PV Sales, Fairdeal Group, Vivek Dwivedi, Senior Manager–New Car Sales (TATA.CARS), customers and other distinguished guests were also present.
Tata Sierra #DARK: A Bold Expression of Luxury
The Tata Sierra #DARK brings a distinctive, darker interpretation of the iconic SUV, featuring a Friesian Black exterior, R19 #DARK alloy wheels, signature #DARK branding, Light Saber LED daytime running lights and tail lamps, and a gesture-controlled clamshell tailgate.
The cabin features a Violet Eclipse interior theme, a leatherette dashboard, a voice-assisted PANORAMAX panoramic sunroof and the Horizon View Triple Screen infotainment system. Depending on the variant, the SUV also offers a head-up display, L2+ advanced driver assistance systems (ADAS), a 12-speaker JBL sound system with Dolby Atmos, ventilated seats and a powered driver’s seat with memory function.
The Sierra #DARK range starts at ₹13.99 lakh (ex-showroom).
All-New Tata Aeris: Style Meets Practicality
The all-new Tata Aeris has been introduced as a stylish sedan combining contemporary design, comfort, connectivity and safety.
Its features include a dual-screen dashboard, touchscreen infotainment system, digital instrument cluster, wireless Apple CarPlay and Android Auto, and iRA connected-car technology with more than 35 features. Other highlights include ventilated leatherette seats, automatic climate control, wireless smartphone charging, 65W Type-C fast chargers and a 419-litre boot.
Built on Tata’s Safety Dome architecture with ultra-high-strength steel, the sedan comes with six airbags, electronic stability programme (ESP), ABS with EBD, hill-hold control and ISOFIX child-seat anchors as standard. Additional features include a 360-degree surround-view camera, Blind View Monitor, MultiView DVR, automatic headlamps and rain-sensing wipers.
The petrol variant of the Aeris has an introductory starting price of ₹5.29 lakh, with prices varying according to the variant, powertrain and transmission.
Speaking at the launch, Rahul Slathia, General Manager, Fairdeal AutoMotors, said the Sierra #DARK adds a bold new character to an iconic nameplate, while the Aeris brings premium features, safety and value to the sedan segment.
He invited customers to visit Fairdeal’s showrooms in Jammu to experience both vehicles.
The launch marks Fairdeal Group’s latest effort to bring Tata Motors’ new offerings to customers across the region, combining distinctive styling, modern technology and safety-focused features.
