JAMMU: Celebrating India’s rich cultural heritage, indigenous craftsmanship and the growing spirit of women entrepreneurship, Artisan Bazaar 3.0 was successfully organised at Mahajan Hall, Shalamar, Jammu, bringing together women entrepreneurs, local artisans, traditional craftsmen and emerging businesses under one roof.
The event was graced by Member of Parliament Jugal Kishore Sharma as the Chief Guest, while MLA Nagrota Devyani Rana attended as the Guest of Honour. Their presence encouraged participating entrepreneurs and artisans and highlighted the importance of providing platforms for promoting local talent and indigenous products.
Appreciating the initiative, Jugal Kishore Sharma lauded the organisers for creating a meaningful marketplace where local entrepreneurs and artisans could showcase their creativity, products and business potential. He appreciated the diversity and quality of the exhibits and observed that such initiatives play an important role in strengthening the local economy and promoting self-reliance.
Addressing the gathering, Devyani Rana emphasised the importance of embracing Swadeshi products and the Made in India philosophy. She urged people to support locally manufactured goods, traditional crafts and indigenous skills, stressing that conscious choices in favour of local entrepreneurs can contribute significantly towards building an economically empowered and self-reliant India.
The bazaar featured an impressive range of handmade textiles, hand-embroidered clothing, traditional crafts, designer jewellery, crochet products, artistic home décor, furniture, lifestyle accessories and other unique handcrafted creations.
Adding to the attraction were interactive experiences such as tarot card reading and a diverse culinary spread featuring authentic Dogri cuisine, freshly prepared bakery products and other delicacies. The exhibition offered visitors a distinctive blend of traditional artistry, contemporary lifestyle products and local culinary traditions.
Artisan Bazaar 3.0 also provided a valuable platform for women entrepreneurs, independent creators, emerging businesses and local artists to connect directly with customers, promote their products and expand their market reach. The initiative highlighted the importance of preserving traditional craftsmanship while creating sustainable livelihood opportunities for local talent.
Romesh Chander Gupta, Pradhan of Mahajan Sabha, appreciated the concept and execution of the event and commended the organising team for bringing together such a diverse platform. He acknowledged its contribution towards encouraging women entrepreneurship, promoting indigenous businesses and creating awareness about the importance of supporting local products.
Artisan Bazaar 3.0 continues its journey with the vision of empowering local entrepreneurs, preserving India’s artistic legacy and strengthening the spirit of Vocal for Local, Swadeshi and Aatmanirbhar Bharat.
The event reinforced the message that supporting handmade products and local businesses is not merely a shopping choice but also a meaningful contribution towards preserving traditional skills, empowering artisans and strengthening India’s entrepreneurial ecosystem.
