NEW DELHI: Indian GI Coffee features prominently at the India AI Impact Summit 2026 following the launch of ‘Bharat GI’, a national umbrella intellectual property initiative. Sundar Pichai, CEO of Google, stopped by to have a cup of coffee at the Bharat GI Coffee Lounge in Bharat Mandapam.
Sharing the highlight on X, Piyush Goyal, Union Minister of Commerce & Industry, said, “When @SundarPichai drops by for a sip, you know it’s truly worth it! The world is raising a cup to Bharat GI Coffee at IndiaAIImpactSummit2026. Bharat GI Coffee Lounge, Bharat Mandapam (Hall 14, First Floor),17-20 February.”
Piyush Goyal announced the launch on Tuesday on X, stating that the Department for Promotion of Industry and Internal Trade (DPIIT) introduced the brand to take India’s legacy to a global audience. Positioned as “A World Exclusive,” the initiative seeks to provide Geographical Indication (GI) products with international recognition and premium positioning.
“Dear world, ready for a cup of something truly exclusive? India’s GI products carry centuries of skill, community knowledge, and geography that cannot be replicated. To take this legacy global, @DPIITGoI has launched Bharat GI, a national umbrella IP positioned as “A World Exclusive”, at the IndiaAIImpactSummit2026 today. We begin with Indian GI Coffee, inviting the world to experience Bharat through aroma, flavour, and authenticity. Through Bharat GI, we are poised to give India’s exclusive products the global recognition and premium positioning they deserve. Drop by and celebrate India’s exclusivity at: Bharat GI Coffee Lounge, Bharat Mandapam (Hall 14, First Floor), 17-20 February,” the Union Minister said on X.
The India AI Impact Expo 2026 is being held from February 16-21, alongside the India AI Impact Summit, at Bharat Mandapam. The Expo will serve as a national demonstration of AI in action, where policy meets practice, innovation meets scale, and technology meets the everyday citizen.
