JAMMU: America's favorite jeans brand since 1977 has now launched in Jammu with its first store at Wave Mall Jammu, under the license from American Eagle Outfitters, Inc., Aditya Birla Fashion and Retail Limited.

The store was inaugurated by General Manager Wave Mall Jammu M.M Rana along with Abhimanyu Bhandari Franchisee American Eagle.

The GM Wave Mall M.M Rana congratulated and best wishes to the entire store team on the grand opening of American Eagle and expressed hope that the brand will achieve milestones in Wave Mall Jammu.

The iconic global brand stands for individuality, freedom, and self-expression. American Eagle is all about helping customers find their favorite fits. It offers the latest trends in jeans, which includes an extended size offering; sizes ranging from 24-36 inches for women and 29-38 inches for men.

Ankit Garg, AOM, American Eagle, India said that American Eagle is an iconic global jeans brand. We believe a strong market like Jammu offers tremendous potential. With stores across Chandigarh, Punjab, NCR, Hyderabad, Pune, Chennai, Mumbai, Bangalore, Kolkata, and now Jammu, we have covered most of the top cities in the country, he said.