Pulwama continues its IEC campaign under Nasha Mukt J&K Abhiyan
Panchayat-level awareness drives engage communities in united fight against drug menace
Jun 10, 2025
PULWAMA: As part of the ongoing Information, Education, and Communication (IEC) campaign under the Nasha Mukt Jammu & Kashmir Abhiyan, district administration Pulwama today organised a series of impactful awareness programmes at various panchayats across all blocks of the district.
The events witnessed active participation from officials of key departments including Health, Education, Social Welfare, and Rural Development, Police while representatives from Women Self Help Groups (SHGs), Panchayats, civil society members, students, and youth also attended the event enthusiastically.
During these events, resource persons sensitised participants about the devastating physical, psychological and socio-economic consequences of substance abuse.
Medical experts highlighted the early warning signs of addiction and stressed the importance of timely intervention through the network of rehabilitation centers. Special emphasis was laid on the crucial role of families in prevention through open communication and emotional support.
Participants were also encouraged to act as ambassadors of change within their villages, promoting a drug-free lifestyle and spreading awareness among the communities.
To strengthen the outreach, a wide range of IEC materials including posters, pamphlets, and booklets were also distributed among the attendees. Besides, a collective pledge was also taken by participants, affirming their commitment to fostering a drug-free environment in their respective localities.
The IEC campaign under Nasha Mukt J&K Abhiyan will continue with similar activities planned across both rural and urban areas and educational institutes in the coming weeks, with the aim of ensuring that every household is made aware of the menace and that affected individuals are guided towards timely help and rehabilitation.
