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Reliance Retail partners with UK-based fashion retailer ASOS

MUMBAI: India's largest retailer, Reliance Retail has entered into a long-term licensing agreement with UK's leading online fashion retailer ASOS bringing the brand to India.

ASOS is a popular fashion platform targeting consumers in their 20s.

As per a media release, Reliance Retail said it will be the exclusive retail partner for ASOS across all online and offline channels in India. The company will roll out exclusive brand stores, sell through multi-brand stores and digital commerce platforms.

"Leveraging its extensive experience of operating omni-channel retail networks, Reliance Retail will introduce ASOS's curated portfolio of fashion-led own brand labels to the Indian market through a multi-channel presence for ASOS and a diverse array of retail formats," the company said.

Isha Ambani, director at Reliance Retail Ventures Ltd, said this partnership reaffirms our status as India's premier retail destination, ensuring our customers have access to the cutting-edge fashion styles they crave. Reliance Retail Ventures is the holding company of all retail companies under Reliance Industries Ltd.

José Antonio Ramos, CEO at ASOS, said together with Reliance Retail, we are excited to be bringing some of our fashion-led own-brands to customers in India - including ASOS Design, one of the biggest British fashion brands.

Reliance Retail Ventures reported a consolidated turnover of Rs 3,06,786 crore and net profit of Rs 11,101 crore for 2023-24.


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