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JioMart ropes in Mahendra Singh Dhoni as brand ambassador

MUMBAI: Reliance Retail's JioMart has enlisted Mahendra Singh Dhoni as its brand ambassador. Additionally, JioMart has renamed its festive campaign to "JioUtsav, Celebrations Of India", which is set to begin on October 8.

JioMart utsav campaign brings back Dhoni's inference on providing the nation with several occasions to celebrate. Building on the same, the cricketing legend will be seen in a 45-second film where he will celebrate all moments of happiness, festivities and special occasions with his loved ones

Sandeep Varaganti, CEO, JioMart, said, "We found a perfect fit in MS Dhoni as our brand ambassador with his personality representing trust, reliability and assurance just like JioMart. Our new campaign lends itself to celebrating life and all its special moments with our loved ones, ‘shopping' being an integral part of this revelry.

Non-metro regions currently account for around 60 percent of our overall sales, a sign of gradual growth and a true testament to the fruition of our efforts to democratise digital retail."

"I strongly identify and echo with the values that JioMart stands for, being a homegrown e-commerce brand, they are driven by a purpose to support the digital retail revolution in India. India is known for its vibrant culture, people and festivals, JioMart's JioUtsav campaign is an ode to the celebration of India and its people. I am very excited to come on board with JioMart and be a part of the shopping journey of millions of Indians," Dhoni added.

JioMart currently works with 1000+ artisans, selling 1.5 lakh unique products.



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