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Alan's Bugles comes to India as Reliance ties up with General Mills

MUMBAI: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Retail Ventures Limited (RRVL), on Friday launched Alan's Bugles in India.

Bugles is an international corn chips snacks brand which is owned by General Mills and available across major global markets including the UK, US and the Middle East.

Alan's Bugles will be priced starting Rs 10 in flavours including Original (Salted), Tomato and Cheese.

The product will first make way in Kerala and will be gradually expanded across India, the company said in a statement.

RCPL's FMCG portfolio now includes Campa, Sosyo and Raskik, Toffeeman, Maliban Glimmer, Dozo, among others.

"We intend to actively participate in the growing western snacks market with greater focus on taste profile and overall experience. We are excited to launch range of Alan's snacks starting with Bugles, which is yet another step towards expanding our footprint in the FMCG market," RCPL spokesperson said.

"General Mills is thrilled to have one of its most globally loved brands - Bugles in India. Bugles are iconic cone-shaped corn chips with a light and airy crunch. What started in 1964 as the first delicious horn-shaped corn chip, has expanded across the globe," said Sheshadri Savalgi, Finance Director at General Mills India.

RRVL reported a consolidated turnover of Rs 2,60,364 crore ($31.7 billion) and net profit of Rs 9,181 crore ($ 1.1 billion) for the year ended March 31, 2023.


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