Three-day MDP for the Dept of Horticulture Planning & Marketing begins at TBS, JU
Mar 23, 2023
JAMMU: The Business School, University of Jammu organized a three-day Management Development Programme "Training the Trainer" for the Department of Horticulture Planning and Marketing, Government of Jammu & Kashmir from March 23 to March 25, 2023. A total of 10 Grading and Marketing officials joined the programme.
The first day of the programme was divided into three sessions.
The eminent resource persons Prof. Alka Sharma (TBS, JU), Dr. Anil Bhat (SKUAST, Jammu), Avantika Bakshi (TBS, JU) enlightened the officials about Marketing of Agricultural Produce, Brand Management for Agricultural and Horticultural Products and Digital Branding with special reference to agricultural produce.
Digvijay Gupta, Joint Director, Department of Horticulture Planning and Marketing, J&K UT Government was the special guest for the inaugural session. He was officially welcomed by Professor Vinay Chauhan, Director, The Business School, University of Jammu.
While addressing the participants, Professor Vinay Chauhan accentuated the programme's significance and its substantial role in imparting knowledge related to marketing of agricultural produce, brand management and digital branding among others.
During his address, Digvijay Gupta emphasized the promotion of quality research in the Jammu and Kashmir Horticulture domain and thanked the vision of Director Horticulture Planning and Marketing, Government of Jammu & Kashmir Vikas Sharma (JKAS) for promoting quality training for the officials of the department to upgrade their knowledge and skill sets.
He reiterated the need of such programmes every quarter for the benefit of officials and all stakeholders.
Professor Neelu Rohmetra, Director, Directorate of Distance Education and Professor of The Business School delivered the keynote address and applauded the efforts of Professor Vinay Chauhan for organizing such a programme for Grading and Marketing officials.
Further, she mentioned the vitality of the educational institutions to train government officials and familiarise them with technical know-how that could enrich their knowledge and experience.
Dr. Rachna Mahajan, Associate Professor, The Business School delivered the formal vote of thanks and expressed immense gratitude towards senior faculty members, research scholars, participants and organizers for their valuable support and guidance.
The session was coordinated by Dr. Farah S. Chaudhary, Senior Assistant Professor, The Business School.
