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Udhampur Campus organises Online Webinar

JAMMU: Udhampur Campus, University of Jammu Organised a webinar in collaboration with the University of Jammu Special-purpose Vehicle Foundation under Udhampur Campus Capacity Building Series (UCCBS) on the topic "Deconstruction of an advertisement" on 2nd February 2021 under the Rectorship of Professor Parikshat Singh Manhas.

Dr. Neetu Kumari (Co-ordinator, Department of Commerce), webinar coordinator while giving the brief introduction about the webinar addressed the audience how webinars have become important in today's scenario for intellectual growth in spite of maintaining social distancing which is the new norm.

Webinars are not only a need of the hour but also had become an inevitable platform that brings intellectuals from various parts of the country together during this present pandemic scenario. 2019 had been a tough year following the covid-19 pandemic which brought a halt to almost every activity and education sector was one amongst them.

The webinar is a great way to manage our professional activities while maintaining social distancing. Although webinars are not a new discovery there is a definite increase in their use and even the faculty of Udhampur Campus brought it into use for sharing the knowledge and reaching out to the audience at large through Udhampur Campus Capacity Building Series (UCCBS).

While welcoming resource person Dr. Harpreet Singh, Principal, GGN institute of management and technology, Ludhiana, and delegates in the webinar Professor Parikshat Singh Manhas, Rector Udhampur Campus (webinar convenor) addressed the audience that it is a very proud moment for the Udhampur Campus to organize such event, which is not only the need of the hour but has become a necessary activity in between tough pandemic time.

He also ensured that Udhampur Campus will continue to conduct such activities in the near future and also informed the delegates about the upcoming workshop planned by udhampur campus. He also congratulated the UCCBS team for organizing such an event.

Dr. Harpreet Singh started the webinar with an introduction about the topic and said that participants will receive and learn theoretical knowledge but at the same time, employability potential is possible through analytical Skills. Every business management, be it of Marketing or Finance specialization, needs to develop these skills.

The function of Marketing is incomplete if we cannot find and communicate with our prospective consumers. An advertisement is always contagious if it has been constructed well. The reverse of it i.e. Deconstruction of an advert helps a student of business management to learn the skills of managing business communications effectively. One example of Deconstruction is enough to understand business skills if done properly and this webinar will help to focus on the same.

The webinar will be a mix of infotainment. Entrepreneurs, businessmen, students, and teachers who are participating in the webinar would understand that advertising is a highly specialized craft. It would also help Entrepreneurs and Businessmen to make an attractive advertisement.

There were 223 registrations for the webinar from various colleges and universities from different parts of the country. Dr. Neetu Kumari, webinar coordinator presented a vote of thanks. She thanked Professor Parikshat Singh Manhas, Rector, Udhampur Campus, the University of Jammu who guided and supported her to take an initiative to start the Udhampur Campus Capacity Building Series (UCCBS).

Special thanks to Prof. Manoj Kumar Dhar, Vice-Chancellor, University of Jammu, patron of the webinar for his continuous support and guidance.

The teaching faculty present during the event included Mamta Sharma, Taruna Dubey, Vinod Kumar, Dr. Ritika Sambyal, Dr. Kamani Dutta, Dr. Shilpa Gupta, Nikhil Khajuria, and Dr. Ajay Salgotra.

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