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JU organized Web Lecture on Career Planning

JAMMU: Placement cell, University of Jammu organized third web lecture on career planning in business and management under JU Web Lecture series on career planning on 11th July 2020.

Prof. Manoj Kumar Dhar, Vice Chancellor, University of Jammu was the chief guest on the occasion.

While addressing the students and staff, he appreciated the efforts of the dean placement cell in inviting the alumnus of the University of Jammu Prof Rajat Sharma from IIM Ahmedabad for an interaction with the students of the business school and computer science of University of Jammu.

He also appreciated the success story of Prof Rajat Sharma in reaching the premier management Institute of the country. In his message to the students he advised the students to take the maximum advantage of the expertise of the resource person during this event.

As an alumnus of the University Prof Rajat has done masters in Mathematics before shifting to IIM Bangalore as research fellow. He has also served the premier management institutions like IIM kashipur and IIM Jammu before finally joining IIM ahmedabad as faculty.

His current research interest targets the analysis of the marketing consequences of the Internet and digital media on consumer behavior which is associated with the industries and markets. He has an expertise in the application of analytics in business, with specific emphasis to marketing, sustainability, retailing and e-commerce. He has used many statistical tools in his research including SPSS, LISREL, SmartPLS, Excel and R. He is also assisting numerous startups in their consumer behavior analysis, digital and analytical needs.

In the interaction with the students, Prof Rajat deliberated upon the need to understand the dynamics and relevance of 5C's model in the career planning of the professional students. In this approach the C's are the drivers of the external environment which are Customer, Company, Competitor, Collaborator and Context.

In the internal environmental context of self he suggested the students to adopt the step by step approach of KASH acronymed as knowledge, attitude, skill and habit. He narrated the many success stories having strong correlations with the KASH.

Earlier, Prof. Vinay Chauhan, Dean, Student Placement and convenor of the event presented a welcome address and shared that profile and activity of the placement cell. He further apprised that there are many more lectures of different streams, which are planned in near future.

Dr. Shubhnandan S. Jamwal, Secretary of the program introduced the speaker and moderated the event. In the Q&A session number of queries were raised by the students and were addressed by the expert.

Prof Sameer Gupta director business presented the concluding remarks. Dr Shellika Asst. Professor TBS, Dr. Isha sharma Asst. Professor, ICccR&HRM; Dr. Rohit Bhagat Asst. Professor and Dr Sunil Bhardewaj Bhaderwah Campus, Dr Jyoti Sharma Asst. Professor Kathua Campus attended the lecture.

Shilpa Handoo, training and placement officer provided the technical and logistic support for this event.

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