SRINAGAR: Chief Secretary, Atal Dulloo,  along with senior functionaries of administration held an open session with all major players of Tourism industry today, including  hoteliers, transporters, traders, houseboat owners, eco-tourism and adventure tourism promoters of J&K.

Jammu based stakeholders participated virtually.

Addressing the participants, Chief Secretary maintained that tourism is mainstay for large section of the population and livelihood of thousands of our citizens is associated it. He remarked that it is our primary duty to give due priority to this sector for its promotion as well as exponential growth.

Dulloo further expressed that J&K is known world over for its unparalleled hospitality and natural beauty, reiterating that our tourism players had retained this tag by their sheer professionalism and warm attitude. 

He called upon all the participants to play their role in promoting tourist destinations by attracting tourists nationally and internationally through participation in tourism festivals and holding regular promotion campaigns.

He also called upon tourism department to maintain close coordination with all the stakeholders and extend them every support to promote this industry in the J&K.

The Chief Secretary, during the session, also listened to  suggestions and demands of the  representatives for better development of this sector. He encouraged them to come up with their ideas for making J&K the best tourist destination for all  seasons of the year.

 He further assured the stakeholders  of all possible assistance from the government, underlining that tourism sector is the focal point of current dispensation.

The tourism representatives, during the session, also expressed their gratitude to Civil and Police administration for ensuring peaceful tourist seasons post Covid-19 pandemic. They acknowledged that it is the fruit of peace and progress that has given them the overwhelming chance of doing their business for past couple of years.

During the session, all the tourism players  unequivocally condemned the recent terrorist attack in which a tourist couple from Rajasthan got injured. They assured of extending best possible hospitality and support to the tourists coming to J&K.