JAMMU: Talla Jewellers launched ‘Shaadinama', India's first-ever Styling and Jewellery Buying Guide exclusively for brides and brides-to-be, at its Gandhi Nagar showroom.

The initiative, unveiled in the presence of stylists, clients and local creators, is designed to serve as a comprehensive starting point for a bride's wedding journey. It features a thoughtfully curated bridal hamper that includes jewellery selection, outfit coordination and beauty styling guidance all integrated under one platform.

Describing the project as "a piece of my heart," Aman Talla, Managing Director of Talla Jewellers, said Shaadinama is the result of months of intense planning, emotional commitment and creative effort. "It took more out of me than I expected mentally, physically, emotionally but when I look at what we've built, it feels worth it," he said.

The launch also marked a new phase of the ‘Brides of TALLA' initiative, a platform that celebrates real brides, their stories and unique styling journeys. Every Shaadinama bride becomes part of this growing community.

Guests were given a walkthrough of the Shaadinama hamper and the philosophy behind its creation. According to the brand, Shaadinama is not just a product, but a bride-centric guide a first-of-its-kind experience in India that redefines bridal shopping as an emotional and personalized journey.