JAMMU: Director Agriculture Jammu, Arvinder Singh Reen, today inaugurated the 9th Crop Insurance Week Campaign at the Directorate of Agriculture, Krishi Bhawan, Talab Tillo, Jammu.

The week-long campaign, being observed from July 1 to July 7, 2025, marks a significant step in promoting awareness about the Pradhan Mantri Fasal Bima Yojana (PMFBY) for the Kharif 2025 season across Jammu Division.

The inaugural event witnessed the presence of Chief Agriculture Officer Jammu, Manohar Lal Sharma, Agronomist (VIS) Vikas Padha, SMS-DL Rajeev Katoch, SDAO Marh Khalid Hassan Tantri, State Head, Bajaj Allianz General Insurance, Sonu Kumar Kashyap along with sectoral heads, officers and staff of the department.

As part of the launch, the Director flagged off the Crop Insurance Awareness Campaign Van, which will travel across districts of Jammu Region to sensitize and educate farmers on the key features and benefits of the PMFBY scheme.

The Director emphasized the importance of the campaign in ensuring maximum farmer outreach, particularly focusing on non-loan farmers.

He directed field functionaries to organize awareness camps at the block and panchayat levels in collaboration with insurance companies and banking institutions.

The Director directed Chief Agriculture Officers for active participation of Agriculture Extension Officers (AEOs), Junior Agriculture Extension Officers (JAEOs) and Agriculture Extension Assistants (AEAs) to assist farmers in the enrolment process.

He stressed the need for close coordination with insurance companies and Common Service Centres (CSCs) to ensure smooth and timely registration within the notified cut-off dates.

The Director appealed to the farming community of Jammu Division to enroll under PMFBY for the Kharif 2025 season to safeguard their crops against unforeseen losses. He encouraged farmers to utilize the toll-free helpline 14447/ WhatsApp number 7065514447 for any queries related to the scheme and to approach their nearest bank branches or CSCs for registration.