Jammu’s citizens most likely to eat fast food in Tier-3 cities reveals Zomato’s report

Zomato is an Indian restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 24 countries. It provides information and reviews of restaurants, including images of menus where the restaurant does not have its own website and also online delivery services in some countries.

Zomato made its way to Jammu not that long ago and since then people are enjoying their favorite meals at the doorsteps. It has been revolutionary for the culinary scene in Jammu as people can now enjoy scrumptious meals in the comfort of their homes. Zomato's business in Jammu has seen a surge in business over the last few months as Jammuities have now chosen convenience to order food in.

Recently, Zomato shared its annual report released for FY19 on April 05. In the report, the platform mapped quirky ways in which Indians order food across the 200 cities that Zomato is currently operating in. The reports took into consideration every aspect of ordering food online i.e., right from what customers ordered, to how they paid and how food is being delivered to Indians in smaller cities.

With the presence in over 200 India cities; in March 2019, Zomato clocked over 30 million deliveries. It has over 100,000 restaurant listings in India and reported an annual run-rate GMV of over $1.5 billion in FY 2019.

The annual report also mentioned that among Tier-3 cities, Jammu’s citizens are most likely to eat fast food. This clearly states the love for the platform among people and their amazing experience with the same.

While talking to Navinder Singh, Owner Humpty Dumpty (Nanak Nagar), he told that Zomato has helped a lot in growing their business. They receive around 100 orders per day through Zomato unlike earlier where people used to think twice before going out. He also added that the app doesn’t work throughout the day but if it does, they can grow even bigger.

Owner RMP Restaurant, Shastri Nagar said, “We receive around 25-30 orders daily, which has definitely added to our business. But people prefer ordering online only if the discount is provided to them.”

We reached out to CAD B CAD M owner, Hitender Sharma regarding Zomato’s effect on their business. He said that the daily sales have risen to 30-40 orders and on days when valets are available, the number often surges to 60. So, all in all, Zomato has definitely helped in expanding.

Also, the owner of The Law Project, Trikuta Nagar added that if the app works fine, then we receive more orders than usual but that’s not the case usually

So, a slew of reactions were received on Zomato orders and their functioning in the Jammu city. The people’s participation in reviewing food, ordering in or dining out is quite evident. The online food ordering and discovery platform Zomato notched up strong revenue growth compared to last year and is bound to grow in Jammu and outside as well.

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Hardeep Bali