92.7 BIG FM's unique initiative 'Kudiyan Di Lohri'

JAMMU: 92.7 BIG FM Jammu, the leading FM Station of Jammu celebrated their much awaited, much loved and unique concept of ‘Kudiyan Di Lohri' for its listeners.

In its seventh edition of the successful campaign, BIG FM held a special celebration with the families that have been blessed with a baby girl in the last one year by visiting their houses with traditional ‘Chhajja', Dry Fruits ‘Haar' and ‘Dhol'.

RJ Juhie, RJ Rahul and RJ Roohi Singh from BIG FM along with a special team of little ‘Gang of Girls' visited 7 houses from different parts of Jammu that had witnessed the birth of a girl child this year. Families were asked to register through WhatsApp and finally a lucky draw was held in the office of BIG FM and 7 families were chosen for the visit.

The youngest ones being twins Mishri & Makhan from Rehari are just 14 days, Adhviti of Channi Himmat is just 21 days, Myra & Misha- another twins from Satwari are 2 months old, Adhira Gupta of Sainik Colony is 4 months, Channi Himmat's Sara is 5 months, 9 months old Adriti is the love of her family in Hazuri Bagh Bohri while Amayra Kotwal of Roop Nagar has become the lifeline of her parents in 10 months. All these little angels were welcomed with gifts by ‘Sabse Bada Kalakaar' fame and child celebrity of Jammu Vrinda Gujral and budding Theatre artist Saanvi Anand.

Going by its tradition, Big FM is releasing a special song this year also dedicated to girls which is so inspiring that the Sethi Family of Noida heard this song last year when Mrs Sethi was expecting her first baby and the would be father decided that if they are blessed with a daughter, they will celebrate her first Lohri like nobody else has done and 2 days back BIG FM Team received an invitation from the family for a grand party at Noida's one of the biggest banquets which read as-"hi BIG FM Team .... Kudos to your team for the Kudiyan Di Lohri campaign ..... we are a middle class family and were lucky to be blessed with a girl child last year .... Even in families like ours nobody celebrates their daughter's 1st Lohri but we have decided to celebrate Lohri on a big scale in a banquet and this move has surely surprised a lot of our relatives .... i am sure it will certainly knock a few bells ..... i invite you to come and be a part of our celebration on 13th Jan .... Together these bits and pieces will surely help us change the mentality of people towards Girl child .... signing off - a girl's father & a girl's husband & a girl's brother & a girl's son", Gurpreet Sethi.

The excitement and happiness on the faces of these families was a delightful sight and Vikrant Sharma, Cluster Programming Head 92.7 BIG FM J&K appreciated the families for inviting BIG FM team to make their daughters' first Lohri really special. Also present with the team was Nitish Sharma, Producer 92.7 BIG FM Jammu.

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