Jammu's Allure all set to mark history, aims to break Guinness World Record

Allure; the house of fashion, Jammu, an exemplar fashion store in Jammu which is known for its iconic and stylish fashion clothing and accessories is one of the most sought out destination for fashion aficionados in Jammu is all set to mark history. Allure; the house of fashion at Gandhi Nagar, Jammu in association with Vikrant Mahajan (Thank You Universe), is all set to create history with their attempt to set the Guinness World Record for World's Longest Fashion Show, on 20th December 2016 at Sainik Farms, Jammu.

Guriya Handa shared that the idea to present the show "I'm Grateful to be a Girl", the attempt show just supervened out of a casual conversation discussing the anniversary celebrations plan with her partner Tarish Jain's about their dream venture and mark the anniversary celebrations by sharing the triumph with its patrons, friends and family.


While they were planning a fashion show for the anniversary celebrations earlier but then thought of presenting something their collection, their studio stands for, which is making a statement. The idea infused was shared with Vickrant Mahajan who holds more than sixty Guinness records to his credit and also is an author of Thank You Universe. The show is a vitrine to the strengths of woman and aims at depicting the greatness of womanhood acknowledging the sovereignty of character of women.

This initiative is a part of the presenters' vision to give continuous commitment to support women equality. This once in a lifetime opportunity fashion show will witness style icons, models across the nation, and prominent figures including Meenu Mahajan(Mrs India, Exquisite), Sherlin Seth( Top 25 Femina Miss India), Ashima Sharma(Miss IWA) and others amongst others from different walks of life, dressed in creations of Allure. The event will be all glam and style quotient based on the theme featuring different facets of womanhood.

Meenu Mahajan is the first woman from Jammu to make her presence felt in an International pageant and is presently holding the title of Mrs India Exquisite for year 2016-17. She extends her best wishes to Allure and congratulate the presenters for attempting to bring Jammu to Guinness World Record level in fashion regime.

Tarish Jain added, "It's an honour to be a part such an historic event and for the first anniversary, we could not have asked for more. We hope to celebrate fashion till eternity but for now we hope that we manage at least 25 hours of fashion show on 20th December 2016. We aim to bring Jammu to a record breaking in the fashion circuit and Allure being part of the process is very exciting, encouraging the beauty of the real woman in contemporary and modern Allure wears to highlight the exquisite women character and faces of her soul."

The attempt to Guinness world's longest fashion show by Allure; the house of fashion will be held in Sainik Farms, Jammu on 20th December 2016 and will conclude on 21st December 2016 and will go on for at least 25 hours without a break. GWR longest fashion show record is for approximately 24 hours and this was recorded in Miami in 2014.

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